Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More

Only two ways to grow your business: get more customers, or sell more to the ones you already have. That’s it.

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About "Stick Like Glue"

If you're an entrepreneur or small business owner, imagine how great it would be to get your customers to stick with you, just as well as if you used you favorite super glue! That's what Stick Like Glue will help you to accomplish.

Imagine being able to celebrate getting more profitable repeat business from your current customers! And also imagine celebrating higher profits as your current customers send you more referrals! Don't shrug this off as some pie-in-the-sky celebration fantasy - it's not. If you adapt both the mindset and the successful business strategies that are described in this book, it will fix what is likely broken in your business.

According to author, entrepreneur, and success coach Lee Milteer, Jim Palmer is one of the greatest teachers to provide you with techniques and strategies to take you to an entirely new level of understanding, and success, in your business.

Open yourself to a new level of thinking. Put aside your old opinions and the belief systems that have guided your sales career up to today. Read this book with an open mind, and open heart, and you will find wisdom to transform your business.

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Praise For "Stick Like Glue"


  • Dan Kennedy

    Reply Reply February 5, 2015

    I am all about equity, not just income — and the only real equity in most businesses, and the best equity to be had in any and every business is a very, very, very “sticky” bond by relationship with customers. Sadly, most businesspeople invest far more in pursuit of the next new buyer than in, as Jim puts it, strengthening an everlasting bond with already acquired customers. His book sets everybody straight on this and lays out a sensible plan for getting it right, incorporating the very best glue I know of and have used personally to make and sustain multiple businesses and a fortune: the customer newsletter. Read this book. Build equity.

  • Carrie Wilkerson

    Reply Reply February 5, 2015

    Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim’s done it! You can throw money at list-building, website traffic, lead generation and mass-marketing all day long, but unless you can make that client relationship ‘Sticky’ – you are burning money! The visual of ‘retention’ as the plug in your leaky bucket is priceless and valid for any business model.

  • James Malinchak

    Reply Reply February 5, 2015

    If you’re ready to attract and keep an abundance of customers, then read and absorb the strategies in this brilliant book by my friend Jim Palmer. Your business needs this book!

  • Stephanie Frank

    Reply Reply February 5, 2015

    If you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he’s the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now!

  • Mike Capuzzi

    Reply Reply February 5, 2015

    As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more ‘must have’ gadgets, and more new-fangled things you ‘must be doing,’ Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business – strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers stick like glue.

  • Brian Horn

    Reply Reply February 5, 2015

    This is a FUN book to read. Jim’s personality not only shines in this book, but he delivers the “must read business book of 2010”. If you are an entrepreneurs or own a business, you need to get this book and follow all of Jim’s recommendations….I have and was shocked at how my customers responded. Referrals are THOUGH the roof!

  • Ari Galper

    Reply Reply February 5, 2015

    I highly recommend Jim Palmer’s book Stick Like Glue. It is a great resource that can help even the most seasoned entrepreneur and small business owner get and keep more customers. And it’s a fun read!

  • Nick Nanton

    Reply Reply February 5, 2015

    Jim Palmer has done it again! ANOTHER great book that’s easy to read and better than that, Jim makes it easy for you to take action! If you’re looking for a book that will help you grow your business, look no further and buy Stick Like Glue today!

  • Charlie McDermott

    Reply Reply February 5, 2015

    STOP SELLING! And start reading Stick Like Glue. If you have at least one customer, I guarantee you that Jim’s advice will earn you dozens of times more money than what you invest in this book… before you even get to Chapter 5! Stop looking for your next new customer and let Jim open your eyes to the gold right under your nose.

  • Adam Urbanski

    Reply Reply February 5, 2015

    If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers’ book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are ‘over-the-top’ happy with you! Way to go Jim!

  • Bobby Deraco

    Reply Reply February 5, 2015

    Jim’s advice on customer retention over the past six years has been instrumental in growing my company from a three-person start-up to a multi-million-dollar operation with over 300 corporate clients in less than three years – even in a challenging marketplace. Keeping profitable customers happy has done more for my own peace of mind than any other business practice. Protect your most valuable asset – your best customers – and teach your employees to do the same: live by the words in Stick Like Glue!

  • Jay McGrath

    Reply Reply February 5, 2015

    Once again Jim Palmer over delivers – and why wouldn’t he, that’s what his new book is all about. Stick Like Glue is a business plan just waiting to be implemented. I’ve built my business on many of these same principals over the years and Jim now presents them in one easy to use resource – I urge you to get your high-lighter out and start implementing these principles today. Your business will be both more fruitful and more fun if you take action.

  • David H. Meir

    Reply Reply February 5, 2015

    I’d recommend anything Jim Palmer puts his name to. Jim knows what it takes to attract and keep clients coming back over and over again. As Dan Kennedy says, ‘Retention is the new acquisition’ and Jim Palmer is the retention expert.

  • Dave Frees

    Reply Reply February 5, 2015

    Jim Palmer is a master of growing businesses and keeping his clients and customers happy and loyal. His most recent book: Stick Like Glue is a goldmine of techniques for growing a loyal customer base and how to make it continually more and more profitable. His first chapter alone on acquisition and retention can make you more money than many week long seminars and courses costing thousands of dollars. Want to be richer in every way? Get this book and do one new thing each month. It’s that easy with Jim’s help.

  • Meredith Bell

    Reply Reply February 5, 2015

    Jim Palmer has done it again. In his first book, The Magic of Newsletter Marketing, Jim explained how to use newsletters to create a strong relationship with your customers. Now, in the same no-fluff conversational style, Jim gives dozens of ideas for keeping the customers you’ve worked so hard to get. You can trust Jim’s advice because it comes from 30 years of working directly with customers. He knows what he’s talking about, and the stories he shares that his strategies work. The Sticky Notes sprinkled throughout the chapters and summary Sticking Points at the end of each chapter make it easy to find and remember the key points. This is a book you’ll refer to often if one of your goals is to keep customers from doing business with your competitors.

  • Robert Skrob

    Reply Reply February 5, 2015

    Too many business people think of getting a customer as a one time event. Instead Jim Palmer describes how to turn that one-time event into a series of transactions for many years to come. Jim book reveals the single-most important marketing tool any of my members use.

  • Troy White

    Reply Reply February 5, 2015

    Would I recommend Jim Palmer’s Stick Like Glue? Heck ya. That’s like asking if I think I should work on improving my revenues. EVERYONE should. And this fantastic tool gives you the blueprint for improving your lead generation, your conversions and your customer retention. Most definitely a must have for your business book shelf. My highest recommendation.

  • Diane Conklin

    Reply Reply February 5, 2015

    Jim Palmer’s book Stick Like Glue is an amazing resource every business owner needs – whether you’re a seasoned veteran, a brand new business owner, or fall somewhere in between. Referrals are one of the best sources of new business and if you employ the strategies Jim has laid out for you here, you’re almost certain to increase your referrals, and your overall business in the process (and have a lot of fun doing it). This is a must-read, incredibly valuable resource for anybody looking to get real referrals that will turn into clients who also refer.

  • Amy Taggart

    Reply Reply February 5, 2015

    Would I recommend Jim Palmer’s book? Heck yeah I would!
    It’s not often that I recommend books to people, but this was such an easy and fun read AND it really delivers results!
    You won’t be disappointed.

  • Tess Wittler

    Reply Reply February 5, 2015

    Stick Like Glue is the ultimate resource for building and maintaining strong relationships with your customers. Through many examples, Jim displays the genuine approach he’s taken over the years to form everlasting bonds with his customers. These tips are sure stick with entrepreneurs and business owners alike.

  • Mike LaFido

    Reply Reply February 5, 2015

    Jim, Your book, Stick Like Glue, hit the nail right on the head for my industry! As a both a real estate coach and Realtor I can tell you too many agents relaxed and left their past clients in the dark and took them for granted. Your book has so many strategies agent and brokers can implement immediately to see results in the next 45 days. I highly recommend this book for anyone in real estate, a small business owner, or an entrepreneur.

  • Lori Saitz

    Reply Reply February 5, 2015

    It would be easy to skim through Jim Palmer’s book, Stick Like Glue, and think I already know this stuff. I already KNOW it’s important to build strong relationships with my clients. I already KNOW how to create raving fans. I already KNOW customer newsletters are a good idea. It might be easy to think that. But, it would be a huge mistake!
    Here’s why. You would miss out on all the great stories and lessons Jim shares that might spark an idea for you. This book is chock full of them. Personally, I went through this book with a highlighter and a pen, taking notes in the margins. And I loved the little sticky notes posted every other page or so with key concepts or quotes. I’m already improving my business with these gems.
    Stick Like Glue is super easy to read and Jim’s suggestions are easy to implement. Oh, but here’s the thing. You have to actually implement for them to work. So if you’re someone who actually puts good ideas to work, then I highly recommend you go to and order your copy right now. Go! Go!

  • Steve Clark

    Reply Reply February 5, 2015

    Jim Palmer’s book Stick Like Glue – How to Create An Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More! is a terrific and valuable resource that can help business owners, entrepreneurs and sales professionals retain customers and grow their businesses. I know because I have been using Jim’s services and he has helped me connect and deepen relationships with my customers and clients.

  • Gerry Oginski, Esq.

    Reply Reply February 5, 2015

    If you’re looking for how to create an everlasting bond with your customers so they spend more, stay longer, and refer more, then I recommend Jim’s book, Stick Like Glue. This is head and shoulders one of the most important business books I’ve read this year and recommend it for every entrepreneur, especially during a difficult economy.

    Jim has the knowledge, understanding and experience to guide you through what you should do, and importantly what you shouldn’t do to improve your business. Not only is he the “Newsletter Guru,” but after reading this book he should be the “Marketing Guru.” This book should be required reading for every small business owner in the country. It’s that good.

  • Steve Graves Sr.

    Reply Reply February 5, 2015

    Jim, I liked your book, Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!, so much, that I just bought ten more copies for my staff and friends. It is now “highly suggested” reading for all my employees! And, I have some friends that I know will love reading it as well. Thanks for a great book!

  • Jennifer Glacken

    Reply Reply February 5, 2015

    Jim Palmer’s book “Stick like Glue” is a must read for anyone in a business that has customers. (That is ALL of us!) I am on my third time through the book–there are so many nuggets! Jim’s style of writing is so easy to understand and to the point. Use this book to create an everlasting bond with your customers and they will stick to you like glue! Thanks, Jim!

  • Weston Lyon

    Reply Reply February 5, 2015

    Jim, I just finished your book, Stick Like Glue, and it is without a doubt the best book on Customer Retention I’ve ever read! I loved your stories on over the top customer service, going the extra mile, and the real lifetime value of a customer…they really helped drive home your point for me.
    In addition, I love how you weaved in Referrals, Loyalty Programs, and JV’s (and much more!). They do go with customer retention, as you pointed out, but they were unexpected…yet really appreciated.
    Thanks for writing Stick Like Glue … this is a must-read for every entrepreneur!

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