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Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More

Published Date: March 19, 2009

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9.1 x 6.2 x 1.5 inches


Books a la Carte are unbound, three hole punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.

This no. 1 selling non majors microbiology textbook is praised for its straightforward presentation of complex topics, careful balance of concepts and applications, and proven art that teaches. In its Tenth Edition, Tortora Funke Case responds to the no. 1 challenge of the microbiology course: teaching a wide range of student levels, while still addressing student under preparedness. The Tenth Edition meets students at their respective skill levels.

First, the book signals core microbiology content to students with the new and highly visual Foundation Figures that students need to understand before moving forward in a chapter. Second, the book gives students frequent opportunities for self assessment with the new Check Your Understanding questions that correspond by number to the chapter Learning Objectives. Then, a new visual learning orientation includes an increased number of the popular Diseases in Focus boxes, newly illustrated end of chapter Study Outlines that provide students with visual cues to remind them of chapter content, and new end of chapter Draw It questions. The all new art program is contemporary without compromising Tortora Funke Cases hallmark reputation for precision and clarity. Content revisions include substantially revised immunity chapters and an increased emphasis on antimicrobial resistance, bioterrorism, and biofilms.

This Package 0321582039 9780321582034 Books a la Carte Plus for Microbiology An Introduction contains 0321580001 9780321580009 Books a la Carte for Microbiology An Introduction

  • 0321581962 9780321581969 Study Card for Microbiology An Introduction
  • Access to the MyMicrobiologyPlace Website (www.microbiologyplace.com) via a bind in access code card located in the front of the textbook. Use this access code to use all the resources located in MyMicrobiologyPlace Website.
  • 0321582071 9780321582072 CourseCompass with Pearson eText Student Access Kit for Microbiology An Introduction. For access to CourseCompass, your instructor must assign use of the CourseCompass materials. This code will not work for MyMicrobiologyPlace Website.

About Jim Palmer

Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio.  He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. He is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, Magnetic Attraction and Retention Training Program (MARS), Success Advantage Publishing, Double My Retention, Stick Like Glue Radio, and Newsletter Guru TV.


Jim is the acclaimed author of five books, all of them currently available at SuccessAdvantagePublishing.com.


Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business.


Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success.


Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat, Linus, and Toby the marketing dog. Jim and Stephanie love to kayak, travel, and spend time with their family.


Connect with Jim on Facebook, Twitter, Google+, LinkedIn®, and tune into his Web TV show and Stick Like Glue Radio podcast.


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