DECIDE: The Ultimate Success Trigger

Entrepreneurs and business owners face hundreds of choices every day. DECIDING is the one thing that can trigger success like nothing else. Foreword by Melanie Benson Strick.

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About "DECIDE - The Ultimate Success Trigger"

There are a few concepts that can transform you from the inside out. One of those is a principle that “The quality of your choices shapes the quality of your results.”

DECIDE: The Ultimate Success Trigger is one of the best books you will ever read.

Within these pages lies the wisdom of not just one successful entrepreneur but two wise souls. Jim shares his own success principles alongside the extraordinary guidance and wisdom of his personal mindset coach, Melanie Benson Strick. You are literally gaining insight into two of the best business minds in the industry.

If you are an entrepreneur, wanntrapreneur (someone wanting to start a business) or a small business owner seeking higher growth and profitability, this book is written for you. It will help you build a more profitable business faster. DECIDE will prove to be Your Ultimate Success Trigger!

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Praise For "DECIDE - The Ultimate Success Trigger"


  • James Malinchak

    Reply Reply March 9, 2015

    Jim Palmer did it again! Another AMAZING book by a guy who all entrepreneurs should learn from. If you’re ready to achieve more success and happiness, then follow the strategies in this brilliant book by my friend, Jim Palmer!

  • Adam Urbanski

    Reply Reply March 9, 2015

    If you think this is another feel-good, touchy-feely, self-growth guide – you’re mistaken! When I first picked up this book I thought it will be a re-hash of what I already know and I’ll quickly put it down. I was wrong! Jim’s transparent personal stories, real-life examples, step-by-step advice, and bold calls to action turns “DECIDE: The Ultimate Success Trigger” into the every entrepreneur’s ultimate success guide. Frankly, I think you’ll be making a mistake if you don’t buy it and don’t read it as quickly as you can!

  • Lee Milteer

    Reply Reply March 9, 2015

    Without a doubt, the root cause of what prevents far too many entrepreneurs from achieving their dreams and reaching their fullest potential, is indecision. When opportunities arise or when challenges present themselves, which they always do, the ability to make fast, sound decisions moves businesses forward and helps you grow. I’ve been studying and teaching on the power of mindset for many years and I must say that Jim Palmer has nailed it with his latest book, DECIDE: The Ultimate Success Trigger. I especially appreciate how much Jim shared his own personal demons and struggles and how he overcame them. You will be inspired by Jim’s story and moved into action from his strategies.

  • Dr. Joey Faucette

    Reply Reply March 9, 2015

    When someone finds out I’m a #1 best-selling author, they say, “I’ve thought about writing a book.” When someone discovers I own three businesses, they say, “I’ve thought about starting a business.” When someone figures out I have online coaching programs, they say, “I’ve thought about…”

    These people live at 1313 I’veThoughtAboutIt Lane, Squishyville, USA.

    To all of these people still thinking about it, my friend and hero Jim Palmer says, “DECIDE!” I only wish he had written this book 15 years ago when I was starting out. I would have more hair on my head and money in my accounts.

    Read this book as if your business and life depend on it…because they do.

  • Steve Graves, Sr.

    Reply Reply March 9, 2015

    Your ability to make decisions will directly affect your ability to be successful. Should you take retirement funds and start a new company? Should you hire someone to do a task for you or do it yourself? Should you wait or move ahead? Every decision has some knowledge built within it, but in the final analysis, every decision requires a step (or leap) of faith. Jim’s new book, DECIDE: The Ultimate Success Trigger, is a roadmap to help you learn how to make decisions more efficiently and more timely. I hope you will take time to study each section of this book and then assimilate them into your own life. After all, “you get to choose.”

  • Michelle Prince

    Reply Reply March 9, 2015

    I’ve had the privilege of knowing Jim Palmer for many years, and he is an extraordinary coach, entrepreneur and friend. I’ve read his other books, but DECIDE is my favorite by far. I felt like I was sitting side-by-side with Jim in a coaching session as he candidly shares what it takes to be truly successful.

    What I like most about this book is Jim’s authenticity, transparency and true love for those he currently coaches and those who will be coached by reading this book. If there is anyone that can help you build your dream life, Jim Palmer is the right guy to do it!

  • After reading DECIDE, I have DECIDED that this is one of the best tools an entrepreneur can own. I felt that Jim really understood the mental struggles EVERY entrepreneur goes through and gave sound credible advice on the head trash we all deal with. He is right on target with his wisdom and observations. This is definitely a book you should start your entrepreneurial life with and live by it. Thanks Jim for not being afraid to stand tall and tell it all.

  • Cindy McLane

    Reply Reply March 9, 2015

    Jim Palmer’s book, DECIDE, is amazing! The valuable nuggets of information on clearing head trash, acting and moving forward are a must for every entrepreneur.

  • Bobby Deraco

    Reply Reply March 9, 2015

    As a founder of several multi-million dollar businesses, I’ve had my share of successes over the past 14 years. They’ve afforded my family and me the opportunity to live a life I never could have imagined. None of these successes would have been possible had I not decided to take action, even in the face of fear, uncertainty and doubt. When I’m asked the question, “What’s your secret to success?” I usually reply by saying “There is no secret.” However, after reading this book, I’ve found I owe much of my success to the very same principles that Jim shares within these pages. Read this book and apply its concepts. I can think of no better manual for the entrepreneurial mind.

  • Not only did I have the privilege of being featured in Jim’s book DECIDE, I have the benefit of having Jim as my business coach and reading DECIDE was like being in a massive coaching session with him. In DECIDE, Jim offers tough love and actionable steps, coupled with a willingness to share the nitty-gritty of what it takes to truly succeed. He articulates not only the barriers, but the essential need for us to DECIDE in the midst of fear and uncertainty. Jim’s conversational guidance and authenticity makes you feel like he is coming along side you, and rooting for your success. Jim’s knows our struggles, he is in the trenches and DECIDE is a handbook of wisdom every entrepreneur needs.

  • Brad Szollose

    Reply Reply March 9, 2015

    Being an entrepreneur is not an easy road and very few books tell it like it is. Jim Palmer’s DECIDE: The Ultimate Success Trigger is a warrior’s journey at its very best! Arm yourself with real entrepreneurs baring it all about overcoming and beating the odds; turning failure into strength, and mistakes into lessons. Get a highlighter. DECIDE is THE guidebook for the journey ahead.

  • Mark D. Gleason

    Reply Reply March 9, 2015

    I read every word. Good information, only wish I had read this book 30+ years ago when I began my selling career. Your personal life struggles are a testimony to the successes that have brought you through to make DECIDE a must-read book for anyone asking the hard questions. For those who’ve ever found themselves face to face, having that 3:00 a.m. moment of self discovery, your book’s words help to understand what life is about and how to overcome the many obstacles we ALL face. Thank you for sharing.

  • Diane Gardner

    Reply Reply March 9, 2015

    It’s so easy, as an entrepreneur, to get caught up in the head trash that attacks all of us. We think too small and convince ourselves that working harder will result in success. In reality that just isn’t true – you end up working harder, don’t have time for your family, and are tired all the time. (I know because I’ve been there!) When you couple that with a fear of success, you have a recipe for getting mired in “Squishyville.” This is not a good place to spend your time!

    Jim Palmer’s book, DECIDE, quickly dispels the myths we carry around in our heads and helps us to see beyond whatever ideas that come from our childhood. I can truly say that Jim’s books, coaching program, and mastermind group have made a significant difference in myself and my business. I am now empowered to become the successful entrepreneur that I was created to be!

  • Nile Nickel

    Reply Reply March 9, 2015

    I have read each of Jim Palmer’s books, but DECIDE is in a class all but itself. This is the best down to earth, real and solid business advice book you must read. Starting in the foreword with the statement “The quality of your choices shapes the quality of your results” to the final question on the very last page of the book “If not now, when?” Each page contains at least one golden nugget, and Jim’s advice is always on target and exactly what I need to hear to achieve better results. Get this book now and watch the results you will get if you just follow Jim’s advice. The book is the best investment that you can make in yourself and your business right now.

  • Kelly Roach

    Reply Reply March 9, 2015

    Jim’s book, DECIDE: The Ultimate Success Trigger, is by far one of the best books for both new and well-seasoned entrepreneurs. There are many reasons to read this book, but the biggest reason is this: it is not simply a book of suggestions, tips and strategies. Jim opens up and shares details of his personal journey and the many struggles he faced, and how he overcame them to grow his Dream Business. After reading DECIDE, you will feel motivated and inspired into action.

    Jim Palmer is the go-to coach for entrepreneurs who are ready to get down to business, toss the excuses and get it done! Give him 30 minutes and he will give you gold (as long as you are willing to put it into action). I highly recommend partnering with Jim to take your business to the next level-fast!

  • Roy Adler

    Reply Reply March 9, 2015

    The Ultimate Success Trigger indeed! In his new book, Jim has really hit the nail on the head with what it takes to succeed as an entrepreneur! Many would-be entrepreneurs fail to realize how vitally important your mindset is to succeeding at ANY endeavor. What you tell yourself, your self-talk will ultimately make or break you. Your success is not determined just by the mechanics of whatever business you are in, but how you make decisions and take action. In DECIDE, Jim did not just create another mindset book, but Jim brings key success concepts into clarity by really opening up and sharing his personal experiences; his own journey from struggle to abounding success. Jim shares his success not only in his own business, but also by helping others to achieve abundant success in their own right through his various publications, coaching programs, and events.

    Jim is the real deal! DECIDE to not just read, but absorb the lessons Jim shares in his book. When you embrace the lessons of DECIDE, you will be uncomfortable for a time, but you will not regret it!

  • Shawn Manaher

    Reply Reply March 9, 2015

    During these times, who wouldn’t want to “build a more profitable business faster”? Jim’s thought-provoking, stimulating and practical book walks you through the exact steps you can take to move you into decision-making mode! I promise you, if you decide to read this book, it might rattle you, get you going, make you really think, but in the end you won’t regret taking the time to DECIDE! Great read Jim, thanks for helping to equip entrepreneurs!

  • Adam Hommey

    Reply Reply March 9, 2015

    Just about every entrepreneur will experience a “crisis point” during their journey toward ultimate success. This can be so debilitating, you find yourself a spectator to your own business’s impending doom. When this happens, read Chapter 8, “Decide to Use GPS” – and allow Jim Palmer’s new success map to guide you toward a more profound success, profitability, and prosperity.

  • Travis Greenlee

    Reply Reply March 9, 2015

    Wow! Absolutely love Jim Palmers most recent book DECIDE. It’s packed full of honest, relevant, and cutting edge tips, tools and strategies for not only overcoming the mental blocks we have as entrepreneurs, but also provides proven techniques for gaining clarity and confidence in making powerful decisions. If you are an entrepreneur who is serious about success and making a difference in the lives of those you touch, this book is for you.

  • Kate Bradbury

    Reply Reply March 9, 2015

    Working alongside Jim Palmer for over five years I’ve been privileged to witness a ton of great things from the man himself. As a member of his “Dream Team,” I see firsthand exactly what it takes to be successful as an entrepreneur. I’ve also watched him help many, many people move past their own self-imposed road blocks, quite often in an amazingly short amount of time. In his book, DECIDE: The Ultimate Success Trigger, Jim pulls back the veil on the sometimes ugly bits that a lot of entrepreneurs face at some point. This book helps you look in the mirror, face your fears and finally do what you know you need to do, what you’ve been fighting against all along. Reading this book, and reflecting, I’m very familiar with “Squishyville,” I lived there a long, long time – I suppose we all have at some point. Thank you Jim for writing it all down and help to make sense of it all!

  • Jessica Rhodes

    Reply Reply March 9, 2015

    There are a ton of business books available for entrepreneurs to read and use as they work on growing their businesses. DECIDE stands apart from the rest because of Jim’s authenticity and straightforward style of coaching. The whole book is fantastic, but for me, just one chapter gave me the motivation to decide to raise my prices and by doing that, my revenue grew immediately. I can only imagine how much my business will grow as I continue to implement the advice written throughout DECIDE!

  • Gary George

    Reply Reply March 9, 2015

    I thought the Stop Waiting For It to Get Easier book was the blueprint for my business, but after reading DECIDE, all I can say is WOW!!! This is truly a life changer and contains some of the juiciest insights into what really makes the difference between a successful and unsuccessful entrepreneur. High-level business lessons cloaked in colorful, entertaining and insightful story telling. This is a must read for anyone looking to take their business to the next level.

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